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House Proceeding 12-15-09 on Dec 15th, 2009 :: 0:29:20 to 0:36:00
Total video length: 3 hours 43 minutes Stream Tools: Stream Overview | Edit Time

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Anna G. Eshoo

0:29:17 to 0:29:37( Edit History Discussion )

Anna G. Eshoo: the biggest complaints of the with that in mind, i urge my colleagues to support h.r. 1804, and i reserve the balance of my time. the speaker pro tempore: the gentleman reserves. the gentleman from virginia. mr. boucher: mr. speaker, i yield such time as she may consume, the sponsor of the bill, the gentlelady from

Anna G. Eshoo

0:29:20 to 0:36:00( Edit History Discussion )
Speech By: Anna G. Eshoo

Anna G. Eshoo

0:29:38 to 0:29:58( Edit History Discussion )

Anna G. Eshoo: california, ms. eshoo. the speaker pro tempore: the gentlelady from california is recognized. ms. eshoo: thank you, mr. speaker. i'd like to begin by thanking the chairman of my subcommittee, mr. boucher, for his consistent support and cooperation to help bring the bill to the committee. i doubt we would be here today were it not for that.

Anna G. Eshoo

0:29:59 to 0:30:20( Edit History Discussion )

Anna G. Eshoo: and i want to recognize and thank the ranking member of our subcommittee for the work that he has put into in as well and the suggestions that he made in order to bolster the bill and to make it imminently workable. i also want to thank, of course, the chairman of the full committee, mr. waxman, for his support. mr. speaker, i rise today to

Anna G. Eshoo

0:30:21 to 0:30:41( Edit History Discussion )

Anna G. Eshoo: ask my colleagues to vote in favor of this bill, which is designed to eliminate the ear splitting levels of television advertisements and return control of television sound modulation to the american consumer. i first introduced the commercial advertisement loudness mitigation act called

Anna G. Eshoo

0:30:42 to 0:31:03( Edit History Discussion )

Anna G. Eshoo: calm ago. this is something that many of our constituents now refer to in their shorthand, the loud commercial law. i have heard loud and clear from people across the country, so we have consumers across the country that are with us and would like to see this accomplished.

Anna G. Eshoo

0:31:04 to 0:31:24( Edit History Discussion )

Anna G. Eshoo: the premise of the bill then as now was really simple. and in an era of 1,000 or 1,800-page bills, this is a two-page bill and it is to make the volume of commercials and programming unifo consumers control the sound. the problem has existed for

Anna G. Eshoo

0:31:25 to 0:31:46( Edit History Discussion )

Anna G. Eshoo: more than 50 years, 5-0, 50 years when television advertisers first realized that consumers often left the room when commercials were playing. they used the loud commercials as a gimmick to grab the attention of consumers even as they moved to other parts of but for anyone who can't get to the mute button fast enough, we

Anna G. Eshoo

0:31:47 to 0:32:10( Edit History Discussion )

Anna G. Eshoo: know that we are all subjected to blasting ads. for those with sensory difficulties, the loud commercials are more than just an annoyans. it can harm hearing and sometimes they are painfully loud. this issue, as my colleagues have referenced, is also one of the top complaints consistently one of the top mplaints from

Anna G. Eshoo

0:32:11 to 0:32:31( Edit History Discussion )

Anna G. Eshoo: consumers across the country to the federal communications commission. this bill is going to bring a measure of relief to the american consumer. it's also, i think, an important step in identifying the knee to make broadcasters and individual -- the need to make broadcasters and video

Anna G. Eshoo

0:32:32 to 0:32:54( Edit History Discussion )

Anna G. Eshoo: people accountable. it economic health of licensees and the importance of smaller providers. the atfc, a body that sets technical standards for digital television, has developed the solution to the problem of the very volume between commercials and programming with one stream

Anna G. Eshoo

0:32:55 to 0:33:16( Edit History Discussion )

Anna G. Eshoo: that keeps the volume uniform. the bill directs the f.c. to adopt these engineering standards as mandatory rules within one year. these standards were not in the works until we introduced this legislation in the last congress so i'm pleased to have encouraged the industry to find

Anna G. Eshoo

0:33:17 to 0:33:38( Edit History Discussion )

Anna G. Eshoo: we don't have to wait another 50 years for a solution. i look forward to voluntary and immediate adoption of the standards by broadcasters, cable, satellite and all multichannel program providers. but the bill exists because we know that voluntary compliance or adherence to consumer needs

Anna G. Eshoo

0:33:39 to 0:33:59( Edit History Discussion )

Anna G. Eshoo: and we need to assure enforcement to protect the the bill also requires cable and satellite operators to install the engineering fix necessary to ensure that the sound is modulated. the bill is not inflexible. it heeds the call by industry for compliance

Anna G. Eshoo

0:34:00 to 0:34:20( Edit History Discussion )

Anna G. Eshoo: those affected. and i think it's very reasonable. will have one year after the f.c. adopts the rule for purchase and installation of the atsc standard equipment and they may grant up to two successive extensions.

Anna G. Eshoo

0:34:21 to 0:34:42( Edit History Discussion )

Anna G. Eshoo: they should be able to comply in three years, plus the of the time it takes the f.c. to enforce the rules. i read the minority comments that have been filed relative to the bill. an the concern of some of my colleagues abt the necessity ofhe bill. so i want to reiterate the following.

Anna G. Eshoo

0:34:43 to 0:35:03( Edit History Discussion )

Anna G. Eshoo: first, i think the bill is and i stated that earlier. volunteerism hasn't worked for 50 years. second, the bill makes the atsc standards applicable to all f.c.c. licenseesand that includes satellite and cable

Anna G. Eshoo

0:35:04 to 0:35:24( Edit History Discussion )

Anna G. Eshoo: providers as well as broadcasters. the voluntary sysms is only applied to broadcasters. thirdly, the bill matters to our constituents. and i think that that's what really matters the most. and it stands as proof that congress can listen to their concerns.

Anna G. Eshoo

0:35:25 to 0:35:47( Edit History Discussion )

Anna G. Eshoo: fourthly, it's been said that congress has better this to do. i have never suggested that this solves the great challenges that face our country today. as i said, it's a two-page bill. but it is something that's been ft unattended to for half a century. and i think the time has come that we end the practice of consumers being blaed out of

Anna G. Eshoo

0:35:48 to 0:36:00( Edit History Discussion )

Anna G. Eshoo: their seats when they're listening to their favorite programming. so the technical fix is long overdue, and under the calm act, as amended, consumers will be in the driver seat.

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